With an elite status and user-friendly reputation, businesspeople especially, stayed loyal to the product. BlackBerry launched a series of poorly received devices as the iPhone leveled up and Androids became viable alternatives. By , BlackBerry announced it would outsource its product and no longer manufacture its own phones.
Instead, the company made a move to pivot into software, similar to Nokia, another former cellular giant. The company still employs thousands of workers and pulled in about a billion dollars in revenue in , according to Statista.
BlackBerry signals end of an era as it prepares to pull plug on classic phones. The company will discontinue service on all devices not running on Android software. BlackBerry will discontinue service on its classic smartphones beginning Tuesday. Consumer Products Smartphones. Services Overview. Financial Services Banking Insurance.
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